Eat More Rice

I imagine that Forrest Gump somehow had a hand in this:

[...]Divided into teams, they used four kinds of rice: two ancient varieties called ki ine (yellow rice) and murasaki ine (purple rice) that grow into yellow- and brown-leafed plants respectively, and also more modern Beni Miyako (Red Miyako) and Tsugaru Roman, an Aomori variety with a fresh-green color.[...]

Snap, crackle, pop!