The Polar Bears, Daddy

In a Sears Blue Crew appliance ad a dad is encouraged by his little daughter to buy an energy saving dryer as she points to a picture of a polar bear and says, "The polar bears, Daddy." Of course, the crowd of encouragers also includes an environmental activist and news anchor.

OK, darling daughter, here's our plan to help win the global warming war to which you are so totally dedicated:

Try telling kids to walk to school carrying their books and a reusable cloth sack full of raw vegetables for lunch as opposed to riding on a bus, with a backpack a cell phone and an MP3 player, to a heated and cooled school that has a cafeteria, and see how eager they are to join the movement.