And who's going to drink this?

JS Online: This Bud's for who?: Caffeine, fruit jazz up beer

Anheuser-Busch Inc. is launching a new beer - infused with caffeine, ginseng and fruit flavors - that the nation's largest brewer hopes will attract some young adult drinkers who shun traditional beers.

Known as B-to-the-E, it was touted Monday as Anheuser-Busch's answer to the continued growth of the spirits industry, which is beginning to threaten beer's traditional role as the dominant American libation.

It will be flavored with ginseng and guarana - a tropical berry that grows in the Amazon region of South America. It also will have aromas of blackberry, raspberry and cherry, with a taste that's both lightly sweet and tart, McGauley said.