Thursday, February 23, 2006

On This Day in Wisconsin History:

1846 - William Horlick Born

On this date William Horlick was born in Ruardean, Gloucestershire, England. A noted food manufacturer and philanthopist, Horlick arrived in the U.S. in 1869 and settled in Racine. In 1872 he moved to Chicago with his brother and began to manufacture food products. In 1876 his company moved to Racine where he began to experiment with creating a dried milk product. In 1887 he trademarked Malted Milk. In 1889 he opened a company branch in New York City and another in England the following year. He constructed additional plants in Racine in 1902 and 1905. The company name was changed to Horlick's Malted Milk Co. in 1906. This success enabled Horlick to achieve a widespread reputation as a philanthropist in Racine. He also helped fund the first Byrd expedition to the South Pole and the Amundsen expedition to the North Pole. After his death in 1936, control of the company passed to his son, Ander James Horlick. [Source: Dictionary of Wisconsin Biography, SHSW 1960, pg. 177]

That part about funding the North and South Pole trips is pretty cool (could we send another Byrd to the South Pole, do you think?), but, jeez, my high school was named after a Limey?

1 comment:

Steve said...

Horlick was really not a great fan of either Byrd or Amundsen. He only funded for one-way trips.