Wednesday, April 15, 2009

Need a Slight Change in Your Ad

I regularly see advertisements for language learning by Rosetta Stone. It really sounds enticing except for one major flaw; a real poison pill.

In its commercial, Rosetta Stone claims to 'even be used by the State Department.'

I don't think that's very attractive these days:

Was Rosetta Stone used by the Chief of Protocol of the United States, who is in charge of all State Department ceremonies, visits, gifts to foreign leaders and co-ordination of protocol issues with all U.S. embassies and consulates?

Their Austrian speaking program has to totally suck as well.

And the non-teleprompted English program blows chunks, too.

Rosetta Stone would be wise to delete the 'State Department' inference from its ads.

1 comment:

jimspice said...

Rosetta Stone, owned by eBay, has an IPO tomorrow or shortly thereafter.